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e-commerce planning process

Articles and guides which relate to the e-Commerce planning process. This is a series of steps businesses go through from thinking about selling online to actually selling online.

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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Sowing the seeds of e-Commerce growth

Why read this? : We explore how to look for e-Commerce growth opportunities. Learn which strategies work best for different sources of growth. We share how to identify your ideal customers, and how to position yourself

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How to do an e-Commerce forecast

Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to

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