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e-commerce lessons

Articles related to lessons from e-commerce. From how to set up an e-commerce strategy to the different ways of working with bricks and clicks, pure players, and how to set up your own online D2C store.

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How to do an e-Commerce forecast

Why read this? : Your e-Commerce forecast predicts how much you’ll sell online. We share different ways to set it up, and show how it impacts your marketing, supply and finance plans. Learn how to

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How culture drives breakthrough ideas

Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match

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Learn from your marketing mistakes

Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

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52 ways to start testing e-Commerce websites

Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests

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