Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
drama
Articles and guides which refer to the Drama. Used in storytelling structure to show the events which affect the hero, and create interest in their story.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Story structure lessons you can use on your brand
June 22, 2026
We explore how story structure improves your brand story’s impact. Learn how it gives your story a familiar shape and creates drama to hook your audience. Read this to learn how to structure your brand story more compellingly.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
