All articles and content which relate the book Don’t Make Me Think by Steve Krug, which covers the essentials of website UX and testing.
Get in touch if you can’t find what you’re looking for …
Why read this? : We look at how you can use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We explore the ins and outs of testing e-Commerce websites. Learn key user testing principles and how to specify and run e-Commerce website tests. Read this to learn 52 different tests