All articles and content which relate the book Don’t Make Me Think by Steve Krug, which covers the essentials of website UX and testing.
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Why read this? : We look at how nudge psychology can help you boost your e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce is such a powerful mix. Then, soak up what we learned from our CX and martech
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests