
Finding your brand’s tone of voice
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Articles and guides which relate to the concept of distinctiveness. Usually refers to brand development or creative work that helps brands to stand out.
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Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Why read this? : We look at 4 actions which help you find your e-Commerce competitive advantage. Learn how to stand out from the pack with customer knowledge, brand building, experience creation and a learning
Why read this? : We share examples of how reading business books helps you find new ideas to grow your business. First, we share what we learned about how Pixar supports new ideas. Then, how the
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas