Finding your brand’s tone of voice
December 8, 2023
Why read this? : We look at how you create and use your brand’s tone of voice to build your brand identity. Learn from our brand book example of a tone of voice in action.
distinctiveness
Articles and guides which relate to the concept of distinctiveness. Usually refers to brand development or creative work that helps brands to stand out.
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Four key lessons to find your e-Commerce competitive advantage
September 26, 2023
Why read this? : We explore 4 actions which help you find your e-Commerce competitive advantage. Learn how customer knowledge, brand building, experience creation and a learning approach help you get ahead. Read this to
Reading business books – business writing that stands out
November 10, 2023
Why read this? : We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar does. How the distinctiveness bias makes your brand stand out. And the
The importance of market research
December 1, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants matters so much in marketing. Plus, we share examples of how market research shapes the marketing