Articles and guides which relate to the concept of distinctiveness. Usually refers to brand development or creative work that helps brands to stand out.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore the benefits of building remarkable brands. Learn why it’s better to have customers talk about you than not talk about you. Read this to learn 3 ways to make your brand more remarkable.
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
We look at how you create and craft your brand’s tone of voice. Learn from our case study how to bring tone of voice to life. Read this to learn how to find your brand’s tone of voice.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
We share examples of how reading business books helps spark new ideas. Learn how to support creativity like Pixar. How the distinctiveness bias makes your brand stand out. And the real meaning of a fair deal in negotiations. Read this for examples of ideas found by reading business books.
We explore the essentials of brand essence. Learn its definition, and why it matters so much. We share the 5 criteria behind great essences and look at good and bad examples. Read this to learn how to build a better brand essence.
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
