Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
distinctiveness
Articles and guides which relate to the concept of distinctiveness. Usually refers to brand development or creative work that helps brands to stand out.
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Four key lessons to find your e-Commerce competitive advantage
January 31, 2023
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Reading business books – business writing that stands out
January 31, 2023
Why read this? : Reading business books opens up your mind to new ideas that can grow your business. We share lessons from 3 of our favourite recent reads. Learn how Pixar support new ideas.
The importance of market research
January 31, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas