Finding your brand’s tone of voice
April 12, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
distinctiveness
Articles and guides which relate to the concept of distinctiveness. Usually refers to brand development or creative work that helps brands to stand out.
Get in touch if you can’t find what you’re looking for …
Read More »
Four key lessons to find your e-Commerce competitive advantage
May 15, 2023
Why read this? : We look at 4 actions which help you find your e-Commerce competitive advantage. Learn how to stand out from the pack with customer knowledge, brand building, experience creation and a learning
Reading business books – business writing that stands out
March 30, 2023
Why read this? : We share examples of how reading business books helps you find new ideas to grow your business. First, we share what we learned about how Pixar supports new ideas. Then, how the
The importance of market research
May 17, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas