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Disney

Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.

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The value of brand values

Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : You have a dilemma when it comes to using swear words in advertising. Swearing runs the risk of losing some customers by offending them. But it can also help your brand appeal

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