The value of brand values
February 7, 2023
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
Disney
Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.
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How to give great creative feedback
January 27, 2023
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback which keeps you on track against business objectives and creative benchmarks.
Swear words in advertising
January 31, 2023
Why read this? : You have a dilemma when it comes to using swear words in advertising. Swearing runs the risk of losing some customers by offending them. But it can also help your brand appeal