Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.
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Why read this? : We look at how you can use marketing animation to communicate with customers. Learn when it’s most often used, and how you go about creating it. Read this for ideas on
Why read this? : We look at how to use psychology principles to craft your brand personality. Learn how to apply the Big 5 personality traits, free traits and personal projects to brands. Read this