The value of brand values
October 5, 2022
Why read this? : Brand values set out what your brand stands for, and what it does. But how do you decide what they are? We go through a simple values model to help start
Disney
Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.
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How to give great creative feedback
August 19, 2022
Why read this? : Learn about the challenges you face when giving creative feedback to your agency. We share how to give creative feedback that keeps you on track against business objectives and creative benchmarks.
Swear words in advertising
August 17, 2022
Why read this? : There’s an upside and a downside to using swear words in advertising. Swear words tap into deep and relevant human emotions. Done well, they can make your brand feel relevant for