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Disney

Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.

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The value of brand values

Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of

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How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : There’s a hard choice to make about using swear words in advertising. You run the risk of offending and losing some customers. But for others, swearing feels normal and makes your

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