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Disney

Articles and guides which refer to the global entertainment brand, Disney. With a focus on how they do marketing, creative and e-Commerce.

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The value of brand values

Why read this? : We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of

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Woman standing in a poorly lit street at night. She is blowing into her hands which holds a light and some sort of illuminated confetti

How to give great creative feedback

Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how

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Woman sticking up one middle finger to the camera - the non-verbal way of swearing

Swear words in advertising

Why read this? : There’s a hard choice to make about using swear words in advertising. You run the risk of offending and losing some customers. But for others, swearing feels normal and makes your

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