Articles relating to lessons you can learn about digital marketing. Includes references to digital marketing strategy, digital media, marketing technology and data and analysis.
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Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the
Why read this? : We look at the different ways an e-Commerce agency can support you. Learn about the services they offer, from strategy and planning to customer activation. We also cover the value of using
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints with our pizza delivery case study. Read this to follow
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Why read this? : We look at how to research keywords for writing topic ideas. Learn how finding out what people search for helps you work out what to write about. Read this to get
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We look at the impact of business culture on your ability to deliver breakthrough ideas. Learn how to encourage the thinking you need for bolder, brasher and brighter innovation. Read this
Why read this? : We share key lessons from the e-Commerce alcohol sales category. Learn why alcohol and e-Commerce make such a strong mix. Then, soak up the lessons from our CX and martech audits
Why read this? : We show why and how testing e-Commerce websites matters so much. Learn key user testing principles, and what’s needed to specify and run e-Commerce website tests. Read this to learn 52
Why Read This? : We explore how the growth in marketing technology has impacted marketing. Learn about the 3 biggest martech challenges you’ll face and how to overcome them. Read this to become more of