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digital marketing lessons

Articles relating to lessons you can learn about digital marketing. Includes references to digital marketing strategy, digital media, marketing technology and data and analysis.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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How culture drives breakthrough ideas

Why read this? : We look at how your business culture shapes your ability to delivery breakthrough ideas. Learn how to build a culture which delivers different types of creative ideas. And how to match the

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