Articles relating to lessons you can learn about digital marketing. Includes references to digital marketing strategy, digital media, marketing technology and data and analysis.
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Why read this? : We look at the difference between what digital transformation should do, and what it actually does. Learn the real question which should drive transformation, and the real role of digital. Read
Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review
Why read this? : We look at how to work out what you need from an e-Commerce agency. Learn about the different types of services they offer. From high level strategy and planning to front-end activation.
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use keyword research for writing topic ideas. Learn how finding out what people search for helps you write more relevant content. Learn how to write content which fits
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at the benefits of your website in your digital marketing plan. Learn how it helps you hit key objectives like reach, engagement and sales. We also look at the systems,
Why read this? : We look at how your business culture shapes your ability to delivery breakthrough ideas. Learn how to build a culture which delivers different types of creative ideas. And how to match the
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why Read This? : The last 10 years has seen a rapid growth in marketing technology suppliers. Martech creates exciting new ways to connect with customers, but also changes how you do marketing. That can be a