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digital marketing lessons

Articles relating to lessons you can learn about digital marketing. Includes references to digital marketing strategy, digital media, marketing technology and data and analysis.

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Building an e-Commerce strategy example

Why read this? : We walk through the creation of an e-Commerce strategy for an example pizza delivery business. Learn how to identify opportunities, and plan capabilities. We share the key decisions which drive the

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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How culture drives breakthrough ideas

Why read this? : We look at the impact of business culture on your ability to deliver breakthrough ideas. Learn how to encourage the thinking you need for bolder, brasher and brighter innovation. Read this

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