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digital marketing lessons

Articles relating to lessons you can learn about digital marketing. Includes references to digital marketing strategy, digital media, marketing technology and data and analysis.

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Building an e-Commerce strategy example

Why read this? : We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an

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Two men talking at desk - one man is writing notes, the other is explaining something with his hands

What to look for in an e-Commerce agency

Why read this? : We explore the role of an e-Commerce agency. Learn about their services across strategy, planning and customer activation. We also cover the value of an interagency approach to e-Commerce. Read this

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing

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Neon sign saying "I am Bold"

How culture drives breakthrough ideas

Why read this? : We look at the impact of business culture in creating breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating a culture that

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