All articles which relate to design principles. These principles primarily relate to graphic design or usability to be used in creative skills.
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We explore how to fix 10 of the most common website issues. Learn where brand websites regularly get design, writing, and customer experience wrong. Read this to make sure your website isn’t costing you business.
We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.
We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we used Adobe Illustrator to create the icons for this site. Read this to learn how to create impactful icons to boost your brand identity.
We explore how selling higher-value items affects your product pages. Learn the impact on search, technology and customer experience from our TV and car category examples. Read this for ideas on better ways to sell high ticket products online.
Why this idea means business : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get
We explore colour psychology in marketing. Learn how colours influence customer perceptions of your brand. Read this to get better at using colour psychology in marketing.
We explore the basics of Adobe Illustrator for beginners. Learn its most common windows and tools used to create vector graphics for typography, logos and illustrations. Read this if you’re totally new to Adobe Illustrator.
We review the importance of packaging for e-Commerce. Learn from our sample of online baskets how to make your packaging stand out on the digital shelf. Read this for design ideas to make your packaging work harder in e-Commerce.
We explore what brand logo design should do for you. Learn from our topical examples. Read this to learn how to introduce, identify and differentiate your brand logo.
We share more T-shirt shop learnings from our e-Commerce experiments. Learn how simplification makes designs stronger. We also share design shortcuts, outsourcing options and our Facebook advertising experience. Read this to learn from our recent T-shirt shop learnings.
We explore common creative factors in T-shirt design. Learn the role of colour, typography and composition in creative T-shirt design. Read this for examples of practical design T-shirt lessons.
We share lessons from creating our brand colour palette. Learn why colour is such a key part of your brand identity. Plus, explore the thinking behind our Three-Brains’ colours. Read this for ideas on how to colour your brand.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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