All articles which relate to design principles. These principles primarily relate to graphic design or usability to be used in creative skills.
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Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We show how to create icons with Adobe Illustrator. First, learn how they make designs easier to understand, and improve visual appeal and usability. Then, follow our case study as we show
Why read this? : We look at how your product pages have to work differently when you’re selling higher value items. Learn how brands in the television and car categories set up their search, technology
Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have
Why read this? : We look at the basics of Adobe Illustrator. Learn how to create vector graphics for typography, logos and illustrations where you need ‘sharp’ design. We go through the most common windows and tools you’ll use in this
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : Your brand logo is a key part of your brand identity. We show how you use it to introduce, identify and differentiate your brand. Lear about the differences between how customers see
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Why read this? : You need creative thinking to come up with an idea for a T-shirt design. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose