All articles which relate to design principles. These principles primarily relate to graphic design or usability to be used in creative skills.
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Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how colour applies to different stages of the brand choice funnel. Plus, how it boosts
Why read this? : We show how to create icons to improve visual clarity, appeal and usability. Learn from our case study of how we created the icons for this site with Adobe Illustrator. Read
Why read this? : We look at how your product pages work differently when selling higher-value items. Learn how our TV and car category examples set up their search, technology and customer experience. Read this
Why read this? : We explore the psychology of fonts, an under-appreciated area of typography. Learn how you can use it to create a more consistent brand identity. Read this to help get your head
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand because of the mental associations they carry. Read this to get
Why read this? : We explore the basics of Adobe Illustrator for beginners. Learn its most common windows and tools used to create vector graphics for typography, logos and illustrations. Read this if you’re a
Why read this? : We review the importance of packaging for e-Commerce. Learn how it helps you stand out on the digital shelf. We look at a sample of online baskets and show which packaging
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the
Why read this? : We share more T-shirt shop learnings from our e-Commerce experiments. Learn how simplifying makes designs stronger. We also share design shortcuts, outsourcing options and our Facebook advertising experience. Read this to learn
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose