All articles which relate to design principles. These principles primarily relate to graphic design or usability to be used in creative skills.
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Snapshot : How much of a difference does it make to your product pages when you’re selling higher value items? In this article, we look at examples of selling televisions and cars to learn about the differences
Why read this? : We look at where and how the psychology of fonts can add value to your business. Learn how it can boost your brand identity on key visual assets like logos, packaging
Snapshot : Your choice of colour regularly impacts how customers perceive your brand and your activity. But colour psychology in marketing is rarely talked about. As we update our guide to the use of colour in marketing,
Why read this? : Your brand logo is a key part of your brand identity. We review the 3 key jobs it needs to do. Learn how it helps you introduce, identify and differentiate your
Why read this? : Coming up with an idea and design for a T-shirt needs some creative thinking. Learn how we applied lessons about colour, typography and other design principles to our creative T-shirt designs.