Time to show your brand character
September 5, 2023
Why read this? : We look at the deeper meaning of brand character. Learn why choices you make under pressure shape your brand’s true story. We share examples of how to and how not to
decision making
Articles and guides which reference the concept of decision-making. Most often used in organisational behaviour and how business make decisions.
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5 thoughts about thinking for the New Year
July 4, 2023
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Our 3 most popular lessons from 2022
July 6, 2023
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see
Using a SWOT example to drive impact and actions
July 7, 2023
Why read this? : We go through a SWOT example to show what to look for in a well-written SWOT. Learn how reviewing your strengths, weaknesses, opportunities and threats helps you organise your marketing thinking.
The 3 most common barriers to creative thinking
July 5, 2023
Why read this? : We share 3 of the most common barriers to creative thinking. Learn about the types of people who put up blockers to creativity, and how to get past them. Read this
Using your e-Commerce dashboard to improve performance
July 17, 2023
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn different ways to store, analyse and share your online selling data. Plus, learn the types of decisions it
The value of Six Hats creative thinking
August 10, 2023
Why read this? : We explore Edward De Bono’s Six Hats creative thinking process. Learn how it works and the pros and cons of using it. Then, see it in action as we apply it
How to organise your marketing data plan
July 18, 2023
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
How to use behavioural science in marketing
July 25, 2023
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
How to improve marketing decision-making
June 28, 2023
Why read this? : We look at the different approaches, roles and styles you can use to improve marketing decision-making. Learn how to reduce the frustration and make smarter and faster decisions. Read this for