Skip to content

decision making

Articles and guides which reference the concept of decision-making. Most often used in organisational behaviour and how business make decisions.

Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

Ladder against background of starlit night sky

Benefit from this benefit ladder example

Why read this? : We explore the benefits of benefit ladders by looking at some examples. Learn the differences between features and functional, consumer, and emotional benefits. Plus, a case study showing how these connect

Read More »
Summary page showing our most popular articles in 2022 on market attractiveness, creative thinking barriers and an online store profit and loss

Our 3 most popular lessons from 2022

Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles attracted the most readers, and our thoughts on why. Read this to see

Read More »
An old pocket watch dangling hypnosis style in front of a leather chair with a speech bubble saying "Buy me..."

How to use behavioural science in marketing

Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand customer decision-making. Read this to learn how

Read More »