The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
decision making
Articles and guides which reference the concept of decision-making. Most often used in organisational behaviour and how business make decisions.
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Using your e-Commerce dashboard to improve performance
August 8, 2022
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
The value of Six Hats creative thinking
August 29, 2022
Why read this? : Six Hats is a creative thinking process developed by the creator of lateral thinking, Edward De Bono. Read our brief summary of the process and the pros and cons of using
How to organise your marketing data plan
June 2, 2022
Why read this? : Organising your marketing data helps you make faster and better decisions. We share how to identify what you need and where to find it. Learn the different types of marketing data
How to use behavioural science in marketing
July 25, 2022
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to
How to improve marketing decision-making
June 1, 2022
Why read this? : Success in marketing usually comes down to the decisions you make. But not many businesses think about how marketing decision-making works. Read this to learn about different approaches, roles and styles