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David Ogilvy

Articles and guides which reference the author and advertising guru, David Ogilvy, most well-known for his books on how to improve advertising.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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