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David Ogilvy

Articles and guides which reference the author and advertising guru, David Ogilvy, most well-known for his books on how to improve advertising.

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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