Articles and guides which refer to the use of data. With a focus on its use for marketing, creative and e-Commerce strategy and activity.
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Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up and how to use it. Learn how to store, analyse and share the data.
Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.