Articles and guides which refer to the use of data. With a focus on its use for marketing, creative and e-Commerce strategy and activity.
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Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
Why read this? : We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this for better-planned and more profitable online store pricing. Before
Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Why read this? : We go through a 5Ws on e-Commerce market research. Learn the key types of questions to ask when researching online shopping. Read this to learn how to structure your thinking and
Why read this? : We explore how to maximise the value you get from your media agency. Learn the services they should offer, the objectives you should set, and what makes the best agencies stand
Why read this? : We explore where to find digital insights. Learn how to use them to make more customer-focused decisions. Read this to learn how digital insights can boost your brand’s health. Digital marketers
Why read this? : Building a market attractiveness model helps you decide which customers to target. We go through the process of how you build one. Learn from our example how to gather the data and
Why read this? : We look at how to set up and use an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our
Why read this? : We look at how you work out which type of marketing agency you need. Learn the pros and cons of using generalist or specialist agencies. And the key expertise areas where you
Why read this? : We look at how organising your marketing data helps you make faster, better decisions. Learn how to scope your data needs and sources. Plus, we share practical examples of using marketing
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We look at how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to