Skip to content

Daniel Kahnemann

Articles and guides which refer to the psychologist and author, Daniel Kahnemann. In particular, to his most well-known book, Thinking, Fast and Slow.

Contact us if you can’t find what you’re looking for …

Trash sign - illustration of person putting trash in a bin

Managing bias in market research

Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how

Read More »