Managing bias in market research
July 26, 2022
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Daniel Kahnemann
Articles and guides which refer to the psychologist and author, Daniel Kahnemann. In particular, to his most well-known book, Thinking, Fast and Slow.
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How to use emotions in creative work
June 21, 2022
Why read this? : Creative work that stirs the emotions stands out more and is easier to remember. We share how emotions work in different parts of the brain’s limbic system and what that means