Articles and guides which refer to the psychologist and author, Daniel Kahneman. In particular, to his most well-known book, Thinking, Fast and Slow.
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Why read this? : We look at how nudge psychology can help you boost your e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to
Why read this? : We share 5 top-of-mind thoughts about thinking as we go into 2023. Learn how to smarten up your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark
Why read this? : We share our 3 most popular lessons from 2022. Learn which of our marketing, creative and e-Commerce articles created the most interest, and why. Read this to close out 2022 with
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
Why read this? : Creative work which stirs the emotions stands out more. It’s easier to remember. We share how emotions work in different parts of the brain’s limbic system. And what that means for