5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
Daniel Kahneman
Articles and guides which refer to the psychologist and author, Daniel Kahneman. In particular, to his most well-known book, Thinking, Fast and Slow.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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5 marketing habits to inspire better ideas
July 13, 2026
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
How good at logical thinking do you think you are?
August 21, 2026
We explore the role of logical thinking in decision-making. Learn when it helps and when it doesn’t. Read this for ideas on when and how to apply logical thinking to your ideas.
Gut instinct – good, bad or it depends?
August 21, 2026
We explore the surprising ways gut instinct influences marketing. Learn how it works and how it shapes what customers do. Read this to learn how to get more out of gut instinct.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
Reviewing product page examples for e-Commerce content ideas
August 13, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
Using nudge psychology to boost your e-Commerce
August 13, 2026
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
5 thoughts about thinking for the New Year
May 7, 2026
We share 5 top-of-mind thoughts about thinking for the New Year. Learn how to sharpen your thinking with thoughtful ideas inspired by psychology and neuroscience. Read this to spark new thoughts about thinking for the New Year.
Our 3 most popular lessons from 2022
May 7, 2026
We share our 3 most popular lessons from 2022. Learn which of our articles attracted the most readers, and our thoughts on why. Read this to see what sparked our audience’s interest last year.
Managing bias in market research
June 17, 2026
We explore the challenge of bias in market research. Learn who and what causes it, and how to reduce its impact. Read this to learn how to deal with bias in market research.
How to use emotions in creative work
August 21, 2026
We explore how using emotions helps creative work stand out and be more memorable. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication and design. Read this to learn how to use emotions to engage your audience.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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