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Dan Pink

Articles and guides which reference the author Dan Pink, most well-known for his books on selling and motivation, To Sell is Human and Drive.

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

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