The 3 most common barriers to creative thinking
August 30, 2022
Why read this? : Creativity helps you come up with new ideas. But you have to deal with certain types of people who put up barriers to creative thinking. We share examples of the 3
Dan Pink
Articles and guides which reference the author Dan Pink, most well-known for his books on selling and motivation, To Sell is Human and Drive.
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What’s the purpose of brand purpose?
June 3, 2022
Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers
Learn from your marketing mistakes
July 12, 2022
Why read this? : Marketing mistakes are unavoidable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons