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Dan Heath

Articles and guides which reference the author Dan Heath, most well-known for his book (written with his brother, Chip) on communications, Made to Stick.

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lady with arms up in the air and happy smiley face

How to use emotions in creative work

Why read this? : We explore how using emotions helps creative work stand out and be easier to remember. Learn how emotions work in the brain’s limbic system, and what that means for decision-making, communication

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challenger boxer making his way through a crowd towards a boxing ring

Be a challenger brand in 2022

Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and

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