Why read this? : We explore the opportunity and issue areas around the e-Commerce supply chain. Learn where the challenges come from and how to reframe these more positively. Read this to make your e-Commerce
All articles and guides which specifically refer to the customer – their role and how best to meet their needs in a profitable way.
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Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Why read this? : We explore the different benefit offers of subscription models such as value, convenience and discovery. Learn what delivering these benefits means for your brand and your customers. Read this to learn
Why read this? : We look at why e-Commerce customer service is such a key part of online selling. Learn how to build the right team, system and process to keep online customers happy. Read
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it shows brand strength, and that loyal customers drive future sales. And why others argue customers never
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this