All articles and guides which specifically refer to the customer – their role and how best to meet their needs in a profitable way.
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Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Why read this? : There’s 2 opposing views about customer loyalty in marketing. Some say it’s a sign of brand strength, and that loyal customers drive future sales. Others argue customers never stay loyal, and new
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of
Why read this? : Marketing and e-Commerce both build brands and try to win customers. But despite similar objectives, they often operate differently. We share their different perspectives, and show what each adds to your