All articles and guides which specifically refer to the customer – their role and how best to meet their needs in a profitable way.
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Why read this? : We look at the difference between what digital transformation should do, and what it actually does. Learn the real question which should drive transformation, and the real role of digital. Read
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests
Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : Your e-Commerce positioning defines which shoppers you go after and how you’ll persuade them to buy. We share how you create a positioning map and statement. Learn from our examples of