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customer

All articles and guides which specifically refer to the customer – their role and how best to meet their needs in a profitable way.

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How to get the most out of B2B CRM

Why read this? : We look at the role of CRM in Business-to-Business (B2B) marketing. Learn from our case study which activities drive a successful B2B CRM program in B2B marketing. Read this for lessons

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How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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