Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
customer understanding
All content and articles relating to customer understanding with a focus on the role this plays in marketing and e-Commerce.
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Dull ideas and how to brighten them
August 26, 2026
We explore how to spot dull ideas in marketing. Learn what causes dullness and how to fix it. Read this for inspiration on how to brighten dull ideas.
The mastery and mediocrity of marketing leadership
August 11, 2026
We explore the good and bad of marketing leadership. Learn what marketing leaders who know their stuff do. And the warning signs of a marketing leader who’s stuffing it up. Read this for thought-provoking ideas about marketing leadership.
Qualitative research results – what’s next?
August 11, 2026
We explore what should happen after qualitative research results. Learn from our example how to create ideas and a plan from your research debrief. Read this to get more ideas out of your qualitative research results.
Customer understanding keeps your brand on the right path
August 12, 2026
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
How to be on target with your target audience writing
September 7, 2026
We explore how market research, brand strategy and editing sharpen your target audience writing. Learn how to combine these to create compelling copy for customers. Read this to learn how to hit the bullseye with your target audience writing.
Where to focus your marketing brain
September 7, 2026
We explore 6 key ideas which boost your marketing brain. Use our marketing BRAINS model to sharpen your marketing thinking. Read this to learn where to focus your marketing brain.
Informal market research approaches you can start today
September 9, 2026
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
The 5Ws of e-Commerce market research
June 1, 2026
We do a 5Ws on e-Commerce market research. Learn the key questions to ask when researching online shopping. Read this to learn how to plan your e-Commerce market research.
Use digital insights to boost your brand’s health
September 9, 2026
We explore how to find and use digital insights to make more customer-focused decisions. Read this to learn how to use digital insights to boost your brand’s health.
E-Commerce capability – 12 ways to drive success
September 8, 2026
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
How to tell how good your e-Commerce expert actually is
September 7, 2026
We share the 3 key skills to look for in an e-Commerce expert. Plus, the red flags on those who are winging it. Read this to learn how to identify a genuine e-Commerce expert.
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