All articles and guide content which refers to customer service – why it’s important and how to deliver it in the best way.
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Why Read This? : We look at the on-going challenge of managing e-Commerce payments. Learn the role of payment gateways in helping you manage payments securely. We also cover how you find and choose an e-Commerce
Why read this? : We look at how to work out what you need from an e-Commerce agency. Learn about the different types of services they offer. From high level strategy and planning to front-end activation.
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share what IT skills are required for e-Commerce. Learn how IT supports each step in the online shopping experience. That includes the role of IT in digital media, websites, payments, order
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up, and how to use it. Learn how to store, analyse and share the data.
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? E-Commerce alcohol sales have boomed as stuck-at-home customers get their booze delivered. That made us thirsty to explore this category. First, we look at why alcohol works so well in e-Commerce. Then,
Why read this? : We show how testing e-Commerce websites makes sure everything works. Learn simple user testing principles, and what’s needed to specify and run e-Commerce website testing. Read this to learn 52 different tests