customer relationship marketing
Articles and guides which relate to CRM or customer relationship marketing. Includes thinking on marketing, technology, resources and systems to support CRM.
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Why read this? : Subscription models bring benefits for both customers and brands, but they can be complex. We share how different models deliver customer benefits like value, convenience and discovery. Learn what it takes
Why read this? : Your e-Commerce customer service system is a key part of your overall experience. We share how having the right team, systems and processes keeps customers happy and coming back for more.
Why read this? : We share the 2 different views of customer loyalty in marketing. Learn why some say it’s a sign of brand strength and that loyal customers drive future sales. And learn why
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Why read this? : We explore why you need Customer Relationship Management (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the