Articles and guides which relate to CRM or customer relationship marketing. Includes thinking on marketing, technology, resources and systems to support CRM.
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Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Why read this? : The benefits of subscription models for customers and brands aren’t always obvious. We share how different subscription models deliver different benefits like value, convenience and discovery. And then we show what delivering
Why read this? : Your e-Commerce customer service system supports your selling experience. Learn how having the right team, systems and processes keeps customers happy and coming back for more. We share the different points
Why read this? : We share how the Business-to-Business (B2B) buying process works and where CRM fits in. Learn the key activities which go into a B2B CRM program. We also share a case study
Why read this? : We explore the opposing views about customer loyalty in marketing. Learn why some say it’s a sign of brand strength, and that loyal customers drive future sales. And why others argue customers
Why read this? : We cover key lessons you can use to find your e-Commerce competitive advantage. Learn why knowing your customers and building your brand helps you stand out. Why creating relevant and inspiring
Why read this? : We explore why you need Customer Relationship Management (CRM), and how it works. Read our examples to learn why it works in some categories than others. We also cover the IT challenges