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customer relationship marketing

Articles and guides which relate to CRM or customer relationship marketing. Includes thinking on marketing, technology, resources and systems to support CRM.

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How to get the most out of B2B CRM

Snapshot : In this article, we look at how Business-to-Business (B2B) works, with a focus on how it uses CRM. Learn how the B2B buying process works and where B2B CRM fits in. We share details

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