Brand trial – Buy or bye-bye!
July 2, 2026
We explore how brand trial works. Learn what influences the brain to drive customers’ buying decisions. Read this so that more customers say “buy” than “bye-bye” to your brand.
customer journey
All articles and content relating to the customer journey. With a focus on how it impacts your marketing and e-Commerce activities.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Three-Brains most popular lessons from 2024
July 13, 2026
We share our 3 most popular lessons from 2024. Learn which articles created the most interest last year. Read this for ideas on how to get a creative head start for the New Year.
Ideas to fix 9 common e-Commerce friction points
August 31, 2026
We explore how to fix 9 common e-Commerce friction points. Learn from our obvious and non-obvious friction fixes. Read this to get fitter and faster at fixing friction points.
Make the most of your e-Commerce FAQ page
August 11, 2026
We explore how to make the most of your e-Commerce FAQ page. Learn how to engage online shoppers by answering their most common questions. Read this to make your e-Commerce FAQ FAB for customers.
Make your e-Commerce supply chain an opportunity not an issue
September 2, 2026
We explore the ups and downs of the e-Commerce supply chain. Learn how to positively reframe the challenges and make your e-Commerce supply chain an opportunity, not an issue.
The 3D benefits of creative thinking
August 13, 2026
We explore the key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to maximise the marketing benefits you get from creative thinking.
Grab a pizza this example marketing mix
August 13, 2026
We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
How to drive traffic to an e-Commerce site
August 13, 2026
We share 5 key ways to drive traffic to an e-Commerce site. Learn how to attract more high-potential shoppers to your store. Read this for ideas on boosting visits to your online shop.
Using nudge psychology to boost your e-Commerce
August 13, 2026
We explore how to use nudge psychology to boost e-Commerce sales. Learn the benefits of making the customer experience easier and more attractive, social and timely. Read this to nudge your e-Commerce activities in the right direction.
The role of packaging in growing your brand
June 2, 2026
We explore the role of packaging in brand building. Learn how it influences customers before, during and after the sale. Read this to learn how to use packaging to grow your brand.
The benefits of blogging for brands
August 7, 2026
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
Where do you begin with market research storytelling?
June 3, 2026
We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the art of market research storytelling.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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