Articles and guides which relate to customer feedback. With a focus on how to use it for marketing research, CX planning and performance measurement.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
We explore how to fix 10 of the most common website issues. Learn where brand websites regularly get design, writing, and customer experience wrong. Read this to make sure your website isn’t costing you business.
We explore how customer understanding helps you guide ideas through your business. Learn how it helps you take on common internal commercial challenges. Read this to learn how to use customer understanding to make better-balanced business decisions.
We share quick, easy and free ways to do informal market research. Learn how to build your observation and listening skills. Plus, how to get more out of online research and competitor analysis. Read this to learn informal market research approaches you can start today.
We explore the benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And how it supports other brand activities. Read this to learn the benefits blogging for brands.
We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints with our pizza delivery case study. Read this to go on an e-Commerce customer journey.
We look at how to manage an e-Commerce dashboard. Learn how to store, analyse and share your online selling data. Plus, learn the decisions it drives with our case study example. Read this to learn how to use your e-Commerce dashboard to improve performance.
We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers.
We explore e-Commerce customer service’s vital role in online selling. Learn how to build the right team, system and process to keep online customers happy. Read this for ideas on how to improve your e-Commerce customer service.
We explore 12 e-Commerce capability areas covering skills, processes and systems. Learn how these support the whole process from identifying opportunities to creating selling experiences. Read this to learn how to build your e-Commerce capability plan.
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
We look at the realities of how focus groups work. Learn what’s most and least useful about them as a way to gather feedback. Read this for ideas on how to make your focus group work better.
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