The benefits of blogging for brands
April 11, 2023
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
customer feedback
Articles and guides which relate to customer feedback. With a focus on how to use it for marketing research, CX planning and performance measurement.
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Grab a pizza this e-Commerce customer journey
March 29, 2023
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints for online shopping. Follow our pizza delivery case study to see
Using your e-Commerce dashboard to improve performance
March 8, 2023
Why read this? : Your e-Commerce dashboard helps you track your online sales performance. We share how to set one up, and how to use it. Learn how to store, analyse and share the data.
Customer feedback – listen up or lose out
March 13, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read