Articles and guides which relate to customer experience. With a focus on how to use CX strategy and activity to support marketing and e-Commerce.
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Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We explore the 3 key marketing benefits of creative thinking. Learn how it helps you differentiate, drive customer experience and develop brand assets. Read this to make sure you maximise the
Why read this? : We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for
Why read this? : We explore an example marketing mix for a pizza delivery business. Grab a slice of all 7Ps of marketing in action. Read this to spark ideas for your own marketing mix.
Why read this? : We dig into digital transformation and explore why it’s past its sell-by date. Learn the real role digital should play for customers and in your business. Read this to learn why
Why Read This? : We look at the challenges in managing e-Commerce payments. Learn how payment gateways help you manage payments securely, and how to find and choose the right provider. Read this to learn
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We share how to create and use an e-Commerce customer journey map. Learn how to identify needs, pain points and touchpoints with our pizza delivery case study. Read this to go
Why read this? : We look at how to improve your customers’ Direct-to-Consumer (D2C) experience. Learn how to sharpen your thinking with insights, competitive strategy and positioning. Then how to turn those thoughts into customer-facing
Why read this? : We explore the business benefits that drive your website in digital marketing. Learn its role in hitting key objectives like reach, engagement and sales. We also review the systems, skills and
Why read this? : We explore how to improve the impact of your call to action. Learn 5 golden rules which will make your call to action more compelling. Read this to learn how to
Why read this? : We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers. We value your