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customer experience

Articles and guides which relate to customer experience. With a focus on how to use CX strategy and activity to support marketing and e-Commerce.

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The benefits of blogging for brands

Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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