Why read this? : We look at how to prepare for the challenges of D2C order processing. Learn how to test your back-end systems to identify and fix issues before you go live. Read this
Articles and guides which relate to CRM or customer relationship marketing. Includes thinking on marketing, technology, resources and systems to support CRM.
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Why read this? : We share the 4 areas you need to explore to find your e-Commerce competitive advantage. Learn how exploring customer, brand, experience and learning helps you find your point of difference. Read
Why read this? : We explore the ins and outs of Customer Relationship Management. Read our examples to learn why CRM works better in some categories than others. We also cover its various IT challenges.