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CRM

Articles and guides which relate to CRM or customer relationship marketing. Includes thinking on marketing, technology, resources and systems to support CRM.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those

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