Articles and guides which focus on the concept of critics. These are the type of people in a business who criticise materials or work, either constructively or destructively.
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We explore how to find your creative place. Learn how to shape where creativity happens mentally, physically and with your audience. Read this for ideas on finding a better place to be creative.
We explore the idea of eureka moments in marketing. Learn how to encourage your emotional mind to work on your next bright idea. Read this to make marketing eureka moments happen more often.
We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.
We explore 5 marketing habits that sharpen your marketing thinking. Learn easy everyday routines that help you craft smarter marketing ideas. Read this to learn how to build better marketing habits.
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
We explore common e-Commerce issues which happen after launching an online store. Learn how to tackle challenges like slow sales, task prioritisation and building an e-Commerce culture. Read this to learn how to handle common e-Commerce issues post-launch.
We explore how your culture can create breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating better and bolder breakthrough ideas.
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
We explore how the fun of creativity delivers serious business benefits. Learn 3 easy creative ideas that will help get your creative juices flowing. Read this for easy ways to start thinking more creatively.
We share examples of the main barriers to e-Commerce we faced setting up our first online store. Learn from our experiences how to deal with these challenges. Read this to learn how to get over barriers to e-Commerce.
Great copywriting connects with customers and brings your brand’s voice to life. Learn the most common copywriting challenges you face to master this tricky skill. Read this to learn how to cope with the challenges of copywriting.
We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
