5 creative habits you can start today
August 20, 2026
We explore 5 quick and easy creative habits you can start today. Learn how to nudge your thinking towards being more innovative. Read this to start building more creative habits.
creators
Articles and guides which focus on the concept of creators. These are the type of people in a business who are the originators of new work or materials.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Meet Emotional Eddy – The artist who makes life worth living
July 3, 2026
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Let’s explore the serious benefits of playful marketing
July 2, 2026
We explore the serious benefits of playfulfulness in marketing. Learn how play helps you create more imaginative brand-growing ideas. Read this to learn the positive impact of playful marketing.
Use modern ideas for better brainstorming
July 3, 2026
We explore how modern ideas about preparation, people and process lead to better brainstorming. Learn how most current brainstorms still use techniques created in the 1940s. Read this to bring your brainstorming into the 21st Century.
The challenges of creative leadership and how to overcome them
August 31, 2026
We explore the challenges of creative leadership. Learn the 3 biggest leadership blockers to creativity and how to overcome them. Read this for ideas on leading more creatively.
How to use time wisely in ideation planning
August 11, 2026
We explore how to use time wisely in ideation planning. Learn the 3 time phases which drive all ideation sessions. Read this to time your ideation planning better.
How to get past a fear of creativity
May 7, 2026
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
Creating a more creative culture
August 7, 2026
We dive into the 3 key drivers of creating a more creative culture. Learn how to set up your business to boost creativity. Read this for examples of ways to build a more creative culture.
Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
How culture drives breakthrough ideas
August 20, 2026
We explore how your culture can create breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating better and bolder breakthrough ideas.
Creative approval – How to get creative work through your business
June 24, 2026
Why this idea means business : We explore how to build a better and more balanced creative approval process. Learn how to push creative boundaries but prevent creative chaos. Read this to learn how to
Creative evaluation – 3 key questions to keep you on the right track
June 24, 2026
Creative evaluation is tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this to learn the questions to ask to keep your creative evaluation on track.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
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