How to get past a fear of creativity
April 4, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
creators
Articles and guides which focus on the concept of creators. These are the type of people in a business who are the originators of new work or materials.
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Creating a more creative culture
March 7, 2023
Why read this? : We look at the role of people management, leadership and environment in creating a more creative culture. Learn ways to set up your business in each of these areas to boost creativity.
Beware of the idea killer
April 14, 2023
Why read this? : We look at how to spot an idea killer. Learn 10 common giveaways in what they say and do. We share examples of where they lurk, and how to get your
How culture drives breakthrough ideas
March 13, 2023
Why read this? : We look at how your business culture shapes your ability to delivery breakthrough ideas. Learn how to build a culture which delivers different types of creative ideas. And how to match the
Creative approval – How to get creative work through your business
May 19, 2023
Why read this? : We look at how to get a balanced creative approval process. Learn how legal, brand, sales and reputation checks stop you going wrong. But, we also cover how you get approval on
Creative evaluation – 3 key questions to keep you on the right track
March 21, 2023
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Easy creative ideas for any business
May 19, 2023
Why read this? : We show that fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative ideas to
Three ways to generate more creative thinking ideas
February 17, 2023
Why read this? : We share three ways to generate more creative thinking ideas to grow your business. First, learn about the roles which help drive the creative thinking process. Then, learn about creative and operational
The Three Monkeys of Creativity – What’s your creative personality style?
March 28, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
Copywriting challenges – this week’s axe to grind
January 31, 2023
Why read this? : Great copywriting helps you connect with customers and brings the voice of your brand to life. But it’s a tricky skill to master. We share some of the most common copywriting
How to be a more creative company
April 13, 2023
Why read this? : We share some of the challenges in becoming a more creative company. Lean how best to encourage creators, and minimise the impact of critics. And how to get more out of those