How to get past a fear of creativity
January 27, 2023
Why read this? : We look at where fear of creativity comes from, and the impact it has on new ideas. Then, we show why fear isn’t necessarily a bad thing. Learn how finding the
creators
Articles and guides which focus on the concept of creators. These are the type of people in a business who are the originators of new work or materials.
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Creating a more creative culture
January 27, 2023
Why read this? : We share the 3 key areas which help you build a more creative culture in your business. Learn from our practical tips and examples how to manage people, leadership and your
Beware of the idea killer
January 27, 2023
Why read this? : We look at how to tell if someone’s an idea killer. Learn 10 common giveaways from what they say and do. We share examples of where they lurk, and how to get
How culture drives breakthrough ideas
November 10, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
Creative approval – How to get creative work through your business
October 28, 2022
Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Creative evaluation – 3 key questions to keep you on the right track
November 17, 2022
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Easy creative ideas for any business
October 31, 2022
Why read this? : We show that fun as creativity is, it also has serious business benefits. But sometimes you need a nudge to get started. We share 3 of our favourite easy creative ideas to
Three ways to generate more creative thinking ideas
October 31, 2022
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
The Three Monkeys of Creativity – What’s your creative personality style?
January 18, 2023
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Copywriting challenges – this week’s axe to grind
January 24, 2023
Why read this? : Great copywriting helps you connect with customers and brings the voice of your brand to life. But it’s a tricky skill to master. We share some of the most common copywriting
How to be a more creative company
December 7, 2022
Why read this? : We share some of the challenges of becoming a more creative company. People approach creativity in different ways. We share how to encourage creators. How to minimise the impact of critics. And