Articles and guides which focus on the concept of creators. These are the type of people in a business who are the originators of new work or materials.
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Why read this? : You need a creative approval process, but it’s often hard to get work approved. We share the key legal, brand, budget and reputation areas where it stops you going wrong. Then, we
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what