Beware of the idea killer
September 1, 2022
Why read this? : An idea killer is someone who crushes your ideas. Learn how to spot them with our list of 10 common things they say and do. We share examples of where they strike,
creators
Articles and guides which focus on the concept of creators. These are the type of people in a business who are the originators of new work or materials.
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How culture drives breakthrough ideas
July 12, 2022
Why read this? : The culture of your business shapes the way you handle creativity and innovation. We share how to build a culture that drives both improvement and breakthrough ideas. Learn how to match
Creative approval – How to get creative work through your business
June 15, 2022
Why read this? : The creative approval process helps you manage risks. We share how it helps prevent legal issues, brand inconsistency, budget overspend and threats to the company reputation. But the best creative projects
Creative evaluation – 3 key questions to keep you on the right track
July 7, 2022
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Easy creative ideas for any business
June 10, 2022
Why read this? : Learning to be more creative is fun, but also has serious benefits for your business. But sometimes it’s hard to know where to start. Read this for 3 of our favourite
Three ways to generate more creative thinking ideas
June 15, 2022
Why read this? : You need creativity to grow your business, but it isn’t always easy to do. We share three ways you can generate more creative thinking ideas. Learn the importance of allocating roles
The Three Monkeys of Creativity – What’s your creative personality style?
July 21, 2022
Why read this? : We look at the different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. How they drive creative strengths, and also what
Copywriting challenges – this week’s axe to grind
September 12, 2022
Why read this? : Great copywriting helps you connect with customers and brings the voice of your brand to life. But it’s a tricky skill to master. We share some of the most common copywriting
How to be a more creative company
August 2, 2022
Why read this? : We share some of the challenges of becoming a more creative company. People can approach creativity in different ways. We share how to encourage creators, and minimise the impact of critics.