Articles and guides which focus on COVID-19, the global pandemic which started in March 2020. With a focus on its impact on marketing, creativity and e-Commerce.
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We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn how in terms of customer experience, travel and tourism are still surviving. Just.
What do online shoppers want? We explore how key e-Commerce benefits like convenience, range and price meet shopper needs. Read this to learn about the most common benefits sought by online shoppers.
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending searches to better understand what customers need.
We look at how online grocery shopping is coping with Covid-19. Follow our online store audits to learn how Coles, Woolworths, Aldi, IGA and Amazon are supporting their customers. Read this to learn how online grocery shopping is handling the pandemic challenges.
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