Use challenger e-Commerce thinking to hunt for new ideas
August 11, 2026
We explore how challenger thinking works in e-Commerce. Learn key ideas for smarter online selling. Read this to learn how to be a challenger e-Commerce brand.
cost leadership
Articles and guides which focus on the concept of cost leadership. This is a competitive strategy which prioritises maximising sales to keep price and costs low through economies of scale.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
How to manage online store pricing
September 8, 2026
We explore the challenges of managing online store pricing. Learn the 3 key areas which shape your D2C pricing strategy. Read this to plan for more profitable online store pricing.
Building an e-Commerce strategy example
August 10, 2026
We walk through an e-Commerce strategy example for a pizza delivery business. Learn how to identify opportunities. How to plan capabilities. And which decisions drive the strategy. Read this for an example of building an e-Commerce strategy.
Sowing the seeds of e-Commerce growth
August 7, 2026
We explore how to find e-Commerce growth opportunities. Learn how to identify and go after different growth sources. Plus, how to position yourself to meet your ideal customer’s needs. Read this to learn how to sow the seeds of your future e-Commerce growth.
How to improve your D2C experience
June 4, 2026
We explore ways to improve the Direct-to-Consumer (D2C) experience. Learn how to sharpen your insights, competitive strategy and positioning. Then, how to turn those into customer-facing activities. Read this for ideas on how to optimise D2C.
What’s the purpose of brand purpose?
September 8, 2026
We look at the arguments for and against brand purpose. Learn why some say it’s a key to your brand identity and point of difference. And why others argue it’s too abstract and distracting. Read this to learn more about the purpose of brand purpose.
The benefits of subscription models for customers and brands
September 8, 2026
We explore the most common subscription models such as value, convenience and discovery. Learn what these benefits mean for customers and your brand. Read this to learn how subscription models help you recruit, retain and reward your most loyal customers.
Your three choices of competitive strategy in e-Commerce
September 8, 2026
You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling, with examples of each approach. Read this to learn how to craft a clearer competitive strategy in e-Commerce.
Price discounts – Good or bad idea?
September 4, 2026
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
Get the newest Three-Brains ideas in your inbox
To hear our latest ideas first, enter your email details below to receive email updates. Be among the first to hear our new marketing, creative and e-Commerce ideas.
Your contact details
Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
