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cost leadership

Articles and guides which focus on the concept of cost leadership. This is a competitive strategy which prioritises maximising sales to keep price and costs low through economies of scale.

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e-commerce planning process - 5 key steps in e-commerce experience

How to improve your D2C experience

Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that

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The word yes writing into sand

What’s the purpose of brand purpose?

Why read this? : There’s arguments for and against having a brand purpose. This article reviews both sides. Learn what brand purpose advocates focus on. This includes its role in brand identity, in inspiring customers

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