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copywriting

Copywriting is writing specific to advertising and sales. All articles which take writing skills and apply them to growing your brand.

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How to give good copywriting feedback

Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And

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Remember the value of storytelling

Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows

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