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copywriting

Copywriting is writing specific to advertising and sales. All articles which take writing skills and apply them to growing your brand.

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How to give good copywriting feedback

Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Where it fits into the advertising process. And how to get more out

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How to use storytelling in marketing

Why read this? : We look at how to use storytelling in marketing. Learn why stories are such a powerful way to engage customers. Learn how they grab attention and build emotional connections. Read this

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