Copywriting is writing specific to advertising and sales. All articles which take writing skills and apply them to growing your brand.
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Why read this? : We share why copywriting feedback matters, and when and how to give it. Learn how copywriting helps deliver your business objectives. Learn where it fits into the advertising development process. And
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
Why read this? : Your call to action tells customers what you want them to do next. We share why you need it, and lots of examples of where you use it. Learn the 5
Why read this? : You can improve the impact of your marketing by applying lessons from storytelling. We share why stories are such an effective way to communicate, and ways you can use them in
Why read this? : We like writing about marketing as it helps us research new topics, organise our ideas and share knowledge. Read this for a selection of writing ideas, inspiration and insights we’ve learned
Why read this? : Building up your writing expertise is a big part of getting better at writing. We’ve got 5 habits we’ve found most useful to build writing expertise as we’ve written for this
Why read this? : Most businesses have a formal marketing agency evaluation process. But there’s also many informal ways to work out if your agency is right for you. We share examples of the differences between
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot. So, to close out the year, we share our 5
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : We look at the value of storytelling in engaging your audience. Stories help you stand out and be more memorable. Learn from our example stories which cover whisky, TV cooking shows
Why read this? : Marketing inspiration often comes from outside marketing. Read some of the lessons we learned from 3 of our favourite recent non-marketing books. We look at the “Alchemy” of behavioural science. We look at
Snapshot : How much of a difference does it make to your product pages when you’re selling higher value items? In this article, we look at examples of selling televisions and cars to learn about the differences