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copywriting

Copywriting is writing specific to advertising and sales. All articles which take writing skills and apply them to growing your brand.

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How to give good copywriting feedback

Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to

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A neon on a white wall saying we are all made of stories

How to use storytelling in marketing

Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And

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Remember the value of storytelling

Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories

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