Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
copywriting
Copywriting is writing specific to advertising and sales. All articles which take writing skills and apply them to growing your brand.
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5 great lessons from books about writing
January 27, 2023
Why read this? : We share some of our favourite lessons from books about writing. Learn why mastering subject, nouns and verbs makes such an impact. We look at how to breathe life into your
How to give good copywriting feedback
February 2, 2023
Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to
Quick and easy tips for quick and easy copywriting
January 30, 2023
Why read this? : Many businesses use their agencies to handle copywriting, but it’s not always the fastest or cheapest option. If you need it done quick, easy and cheap, there are other copywriting options. Read
5 golden rules to improve the call to action
January 30, 2023
Why read this? : We look at why you need a call to action, and where you use it. Learn the 5 golden rules to make your call to action more compelling. Read this for ideas
How to use storytelling in marketing
January 30, 2023
Why read this? : We look at how lessons from storytelling can improve the impact of your marketing communications. Learn why stories are such an effective way to communicate, and what that means for marketing. And
Lessons we’ve learned writing about marketing
January 30, 2023
Why read this? : Writing about marketing helps you organise your thinking, and share your knowledge and ideas. We show how writing about marketing gives you a fresh perspective on how to to it. Learn what
5 habits to enhance your writing expertise
January 31, 2023
Why read this? : We share 5 of our favourite habits which help build your writing expertise. Learn how easy, everyday actions can raise the quality of what you write. Read this to learn the good
Marketing agency evaluation – some rules of thumb
January 31, 2023
Why read this? : We share some of the more informal ways you can go about marketing agency evaluation. Learn from our examples the differences between what good and bad agencies say and do. Read this
What we’ve learned writing in 2020
January 31, 2023
Why read this? : Writing’s been a big focus for us since we launched Three-Brains. We’ve written a lot. And that means we’ve learned a lot. So, to close out the year, we share our 5
Christmas advertising tells us it’s already here
January 31, 2023
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Remember the value of storytelling
January 31, 2023
Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories