What’s the purpose of brand purpose?
February 13, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And learn why those
cool blue
All articles and content which relates to Cool Blue, the Introvert Thinker type from Insight personality profile analysis.
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The 5Ws of idea generation
February 14, 2023
Why read this? : Idea generation is the process of finding ideas to fuel your business growth. We look at how you can improve that process using the 5W questions. Why, what, who, where and when.
The Three Monkeys of Creativity – What’s your creative personality style?
March 28, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
March 31, 2023
Why read this? : We look at the impact of different personality types in online selling. Learn how insight profiles which hear, see or speak no evil shapes your e-Commerce style. We share the good and
The three monkeys of marketing – personality types
March 2, 2023
Why read this? : We look at the impact of different marketing personality types. Learn how different Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get