What’s the purpose of brand purpose?
November 8, 2023
Why read this? : We look at the arguments for and against brand purpose. Learn why those for it say it’s a key part of your brand identity and point of difference. And why those
cool blue
All articles and content which relates to Cool Blue, the Introvert Thinker type from Insight personality profile analysis.
Get in touch if you can’t find what you’re looking for …
Read More »
The 5Ws of idea generation
October 17, 2023
Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read
The Three Monkeys of Creativity – What’s your creative personality style?
November 21, 2023
Why read this? : We look at different types of creative personality. Learn how insight profiles (and the three monkeys) shape a person’s approach to creativity. And what this means for their creative strengths and weaknesses.
The Three Monkeys of e-Commerce – What’s your e-Commerce style?
November 16, 2023
Why read this? : We explore how different insight profiles shape your e-Commerce style. Learn the good and bad sides of Sunshine Yellows, Fiery Reds, Cool Blues and Earth Greens in e-Commerce. Read this to learn about different
The three monkeys of marketing – personality types
November 3, 2023
Why read this? : We share examples of different marketing personality types. Learn how Insight colour profiles make marketers act like the 3 wise monkeys. Read this for ideas on how to get the most