Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.
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Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive
Why read this? : We look at tools you can use to gather customer insights. Learn how looking at trending searches can help you identify customer needs. We share examples of what customers are and
Why read this? : We share why many businesses find marketing planning a challenge. Learn the importance of separating the marketing planning process from the plan itself. Plus, we share key tips on how to
Why read this? : Marketers often need help from others to get things done. We share how to explain marketing in simple terms, so you get the support you need. Learn what’s most likely to interest
Why read this? : We share some of the challenges you face working with market researchers. First, we look at why they don’t like being called market researchers. Then we go into some of their most
Why read this? : Focus groups are a great way to ask questions and gather customer feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things about working with
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas