Be audacious for competitive advantage
August 15, 2023
Why read this? : We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the
consumers
Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.
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Trending searches to find consumer needs
August 15, 2023
Why read this? : We look at search tools you can use to gather customer insights. Learn how looking at trending searches helps you identify customer needs. Read this to learn how to use trending
Marketing planning – You pick it up
November 7, 2023
Why read this? : We explore how to make marketing planning run more smoothly. Learn the benefits of separating the process from the plan. Plus, how to find an unbiased process leader to ensure the
How to explain marketing to non-marketers
October 5, 2023
Why read this? : We look at the support marketing needs from other functions to get things done. Learn how to explain marketing in simple, motivating ways so non-marketers help rather than hinder you. Read
3 behaviours of market researchers that will drive you crazy
December 5, 2023
Why read this? : We share some of the challenges you face working with market researchers. First, we look at why they don’t like being called market researchers. Then, we go into some of their
How focus groups work – a real-life perspective
October 4, 2023
Why read this? : We look at the realities of how focus groups work. Learn why they’re a great way to gather feedback, but also why they don’t always go smoothly. Read this for ideas
The importance of market research
December 1, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants matters so much in marketing. Plus, we share examples of how market research shapes the marketing