Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.
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Why read this? : Customer segment profiles help you define and describe your target audience. We share how to create and use them. Learn why being able to describe your customer helps focus your marketing
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : Travel and tourism’s been hit hard this year. We look at what Qantas and Tourism Australia are doing with their marketing to keep going. Learn the messages they’re putting out, and
Why read this? : We share the results of our quick data dive into most searched on Google today. Learn how Google Trends gives you digital content ideas, based on trending search terms. See why topics like
Why read this? : There are many different things you can do to be a better marketer. In this article, we share 3 different ways to get started. Read this to learn how to communicate more
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on answering a key question. What do online shoppers want? We review key areas like convenience, range and price and show
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from our keyword research what people want to know about market research. And learn from our experiences
Why read this? : We explore why you need Customer Relationship Management, (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the
Why read this? : Your brand logo helps build your brand identity. We review how you use it to introduce, identify and differentiate your brand. We also look at the differences between how customers see logos