Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.
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Why read this? : Customer segment profiles help you define and describe your target audience. We share how to put one together and how to use it. Learn why being able to describe your customer
Why read this? : It’s easy to claim you’re an e-Commerce expert, but much harder to prove it. It’s still a relatively new skill. This week, we share the key skills that real e-Commerce experts bring.
Why read this? : The role of price discounts in your sales and marketing approach can divide opinions. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : Travel and tourism’s been hit hard this year. We look at what Qantas and Tourism Australia are doing with their marketing to keep going. Learn the messages they’re putting out and
Snapshot : A quick data dive into most searched on google today. We’ll look at how Google Trends gives marketers content ideas for digital and social media, based on trending search terms. Sports, celebrities, news and events dominate. But there’s always some random searches that
Why read this? : There are many different things you can do to be a better marketer. In this article, we share 3 different ways to get started. Read this article to learn how to communication
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on knowing what do online shoppers want. We share why and how to build convenience, range and price into your
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from how keyword research what people want to know about market research. And learn from our experiences
Why read this? : We explore why you need Customer Relationship Management (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the
Why read this? : Your brand logo is a key part of your brand identity. We review the 3 key jobs it needs to do. Learn how it helps you introduce, identify and differentiate your