Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this
Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.
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Why read this? : We share the 3 key skills to look for in an e-Commerce expert. Plus, the red flags that suggest someone’s e-Commerce expertise is not what they say it is. Read this
Why read this? : We explore what the travel and tourism industry is doing to keep their marketing going. Learn what Qantas and Tourism Australia are doing to keep customers engaged. Read this to learn
Why read this? : We explore the ins and outs of Customer Relationship Management. Read our examples to learn why CRM works better in some categories than others. We also cover its various IT challenges.
Why read this? : We look at the weird world of brand logo design. Learn when it’s used and what it’s for. We also look at some current examples and how they’re covered in the