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consumers

Consumers are the starting point for all marketing activity. Check out all posts which refer to consumers including insights, research and how you build them into your marketing plan and activation.

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Shop window with two clothed mannequins and three price discount stickers on the window of 50%, 30% and 20%

Price discounts – Good or bad idea?

Why read this? : Price discounts divide opinions in sales and marketing. We share why sales teams like them, and marketing teams don’t. Learn the basic finances of a price promotion, and why context drives

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Woman standing on stage telling a story to a large seated audience

How to be a better marketer

Why read this? : We explore 3 different activities which help you be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this for quick

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