Why read this? : We share which activities are must-haves in bricks and clicks commercial planning. Learn why you need marketing, customer service and supply chain plans before you talk to a retailer. Read this
All three-brains posts that relate to finding and using consumer insights. Closely related to posts about marketing research, marketing, psychology and behavioural science.
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Why read this? : We share quick, easy and free approaches to doing informal market research. Learn the value of building your observation and listening skills. Plus, how to get more out of online research
Why read this? : We explore how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read this
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to deal with disagreements and different points of view. Read this
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this