All three-brains posts that relate to finding and using consumer insights. Closely related to posts about marketing research, marketing, psychology and behavioural science.
Contact us if you can’t find what you’re looking for …
Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : The biggest part of your marketing budget goes through your media agency. We share how to maximise the value you get for that spend. Learn what services media agencies provide. What objectives
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : We look at where you start when you’re looking for e-Commerce insights. Learn from the information sources and key processes we used on our first ever e-Commerce insights projects. Read this to
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : Customer segment profiles help you define and describe your target audience. We share how to create and use them. Learn why being able to describe your customer helps focus your marketing
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on answering a key question. What do online shoppers want? We review key areas like convenience, range and price and show
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from our keyword research what people want to know about market research. And learn from our experiences
Why read this? : We explore why you need Customer Relationship Management, (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the
Why read this? : Your brand logo helps build your brand identity. We review how you use it to introduce, identify and differentiate your brand. We also look at the differences between how customers see logos