All three-brains posts that relate to finding and using consumer insights. Closely related to posts about marketing research, marketing, psychology and behavioural science.
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Why read this? : We look at how e-Commerce category management improves the way you work with online retailers. Learn the different skills it covers, and how to create a shared goal and approach. Read
Why read this? : We use the 5Ws approach on e-Commerce market research. Learn how asking who, what, where, when and why helps you work out how to research online shopping. Read this to learn how
Why read this? : Your media agency handles the biggest part of your marketing budget. We share how to maximise the value you get from them. Learn what services your media agency should offer. What objectives
Why read this? : We look at how to improve the Direct-to-Consumer (D2C) experience for your customers. Learn how to sharpen your thinking with insights, competitive strategy and positioning. And then learn how to turn those
Why read this? : We share how to use digital insights to grow your brand. Learn how to find and use them to make more customer focussed decisions. Read this to learn where digital insights make
Why read this? : We look at where you start when looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how
Why read this? : Creative evaluation can be tricky. We look at the challenges you face getting creative work through a business. Learn how to best deal with disagreements and different points of view. Read this
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how and where to use these profiles to make your marketing story more relevant.
Why read this? : The path to e-Commerce success starts with answering a key question. What do online shoppers want? We show the impact shopper wants like convenience, range and price have on e-Commerce planning.
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its target audience. Learn from our research what people want to know about market research. We share our experiences where
Why read this? : We explore why you need Customer Relationship Management (CRM), and how it works. Read our examples to learn why it works in some categories than others. We also cover the IT challenges