All three-brains posts that relate to finding and using consumer insights. Closely related to posts about marketing research, marketing, psychology and behavioural science.
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Why read this? : The biggest part of your marketing budget will go through your media agency. We share how to get the most value out of working with them. Learn what services they should provide.
Why read this? : We share the what’s needed to deliver a great Direct-to-Consumer (D2C) experience. Learn how insights, competitive strategy and positioning focus your thinking. And then which marketing activities and systems bring that
Why read this? : We share how digital insights help you grow your brand. Learn how to find them and use them to drive decisions and actions. We show where they make the biggest marketing impact.
Why read this? : It can be hard to know where to start with e-Commerce insight. We share what we learned the first time we did an e-Commerce insights project. Learn the information sources and
Why read this? : Creative work often divides opinions. That can make it hard to manage through a business. We share some of the key challenges you face with creative evaluation. Learn how to deal
Why read this? : Customer segment profiles help you define and describe your target audience. We share how to put one together and how to use it. Learn why being able to describe your customer
Why read this? : E-Commerce has boomed during Covid-19. But long term success still depends on knowing what do online shoppers want. We share why and how to build convenience, range and price into your
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at how well market research meets the needs of its marketing target audience. Learn from how keyword research what people want to know about market research. And learn from our experiences
Why read this? : We explore why you need Customer Relationship Management (CRM) and how it works. Read our examples to learn why it works in some categories and not others. We also cover the
Why read this? : Your brand logo is a key part of your brand identity. We review the 3 key jobs it needs to do. Learn how it helps you introduce, identify and differentiate your
Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also show you how, as we go through