Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers you face in those areas. Learn the types of objections you’ll get, and
Why read this? : Customer segment profiles help you define and describe your target audience. We share how to create and use them. Learn why being able to describe your customer helps focus your marketing
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And
Why read this? : Focus groups are a great way to ask your customers questions and listen to their feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things