Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this
Why read this? : We look at how having an online store benefits your business. Learn how it drives better connections, commercials and control of your online selling. Read this to help build your D2C