Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : Customer segment profiles help you define and describe your target audience. We share how to put one together and how to use it. Learn why being able to describe your customer
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And