Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical challenges you face in those areas. Learn the types of objections you’ll get and
Why read this? : Customer segment profiles help you define and describe your target audience. We share how to put one together and how to use it. Learn why being able to describe your customer
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And
Why read this? : You use focus groups to observe and listen to what customers think. Learn how to use them to ask questions and get feedback on your ideas. We share 5 of our