Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how and where to use these profiles to make your marketing story more relevant.
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And how
Why read this? : Focus groups are a great way to ask questions and gather customer feedback. But they don’t always go smoothly. We share our top 5 most and least favourite things about working with