Why brands matter
November 8, 2023
Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of
consumer connection
Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
Get in touch if you can’t find what you’re looking for …
Read More »
Branding lessons from brilliant books about branding
November 22, 2023
Why read this? : We share branding lessons from 3 great marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key
3 D2C challenges and how to overcome them
October 12, 2023
Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to handle
Customer segment profiles – how to make your customer the hero
November 17, 2023
Why read this? : We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this
The future of market research after COVID-19
August 16, 2023
Why read this? : We look at what COVID-19 restrictions mean for the future of market research. Learn how you can still get close to customers without being in the same room as them. And
Online store benefits – Connect, Commercialise, Control
November 7, 2023
Why read this? : We look at how having an online store benefits your business. Learn how it drives better connections, commercials and control of your online selling. Read this to help build your D2C
How focus groups work – a real-life perspective
October 4, 2023
Why read this? : We look at the realities of how focus groups work. Learn why they’re a great way to gather feedback, but also why they don’t always go smoothly. Read this for ideas