Marketing psychology – where to start?
August 26, 2026
We explore where to start with marketing psychology. Learn the key marketing areas where psychology gives you a head start. Read this to learn how psychology can smarten up your marketing.
consumer connection
Articles and guides which focus on the concept of connecting and connections with consumers. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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The mastery and mediocrity of marketing leadership
August 11, 2026
We explore the good and bad of marketing leadership. Learn what marketing leaders who know their stuff do. And the warning signs of a marketing leader who’s stuffing it up. Read this for thought-provoking ideas about marketing leadership.
Building brilliant branding in e-Commerce
September 3, 2026
We explore the benefits of branding in e-Commerce. Learn how it connects you with customers at each stage of their journey. Read this to learn how branding in e-Commerce boosts your online sales.
Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
3 D2C challenges and how to overcome them
June 19, 2026
Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. Learn the objections you face and how to handle them. Read this for ideas and inspiration on overcoming D2C challenges.
Customer segment profiles – how to make your customer the hero
August 25, 2026
We share how to create and use customer segment profiles to define and describe your target audience. Learn how they help you craft a more compelling connection with customers. Read this to learn how to make the customer the hero of your brand’s story.
The future of market research after COVID-19
August 4, 2026
We look at what COVID-19 means for the future of market research. Learn how you can still get close to customers without being face-to-face. Read this to learn how empathy still drives customer insights and how that shapes the future of market research.
The target audience for market research marketing
August 4, 2026
We look at how well market research meets the needs of its target audience. Learn where market researchers get it right, and where they don’t. Read this for ideas on doing market research marketing better.
Why should you care about social media’s impact?
August 4, 2026
We explore social media’s impact on brand-customer interactions. Learn how it helps give customers what they want online. Plus, our ideas on what the 4 biggest platforms offer. Read this to learn how to maximise social media’s impact on your brand.
Online store benefits – Connect, Commercialise, Control
July 1, 2026
We explore how having an online store benefits your business. Learn how it boosts connections, commercials and control of your online selling. Read this to learn how these online store benefits underpin your D2C business case.
How focus groups work – a real-life perspective
August 13, 2026
We look at the realities of how focus groups work. Learn what’s most and least useful about them as a way to gather feedback. Read this for ideas on how to make your focus group work better.
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