Articles and guides which focus on the concept of consideration. This is a stage in the Brand Adoption Funnel between awareness and trial.
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Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to
Why read this? : We look at the brand benefits of blogging. Learn how to use it to meet customer needs. Where it fits into your marketing plan. And its role in connecting other brand activities.
Why read this? : We look at the marketing value of influencers. Learn how to identify and prioritise specific types of influencers, and where and when to use them. Read this to learn the value
Why read this? : Behavioural science gives you insight into why customers do what they do. We share how customer research, data and psychological insights help you understand how customers make decisions. Read this to