Skip to content


Articles and guides which focus on the concept of connectors. Connectors comes from the book The Tipping Point by Malcolm Gladwell and usually refers to people with wide and diverse personal networks.

Get in touch if you can’t find what you’re looking for …

Young Girl reading book

The pros and cons of early adopters

Why read this? : We share what’s good and bad about early adopters. Learn why they’re such an attractive segment for new products and services. But also why it takes a lot of work to keep

Read More »