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connectors

Articles and guides which focus on the concept of connectors. Connectors comes from the book The Tipping Point by Malcolm Gladwell and usually refers to people with wide and diverse personal networks.

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The pros and cons of early adopters

We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.

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Check the brightness of your brand's creative habits

Logical Lou holding a sign that reads - Worried your brand's ideas are dull? Check your creative habits with our free ChiQ test.

Brands that consistently bring the brightest ideas to life build great creative habits and processes.

Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.

10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.

Take the test to find out more.

Three-Brains - Ideas that mean business

Our mission is to build better brands with brighter ideas.

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Ideas that mean business.

Ideas that mean business - Create - Craft - Commercialse - Three-Brains