
Meet Emotional Eddy – The artist who makes life worth living
We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.
Articles and guides which focus on the concept of connectors. Connectors comes from the book The Tipping Point by Malcolm Gladwell and usually refers to people with wide and diverse personal networks.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.

We introduce you to Emotional Eddy. Learn what the emotional part of your brain does for you. Read this to learn how and when you stir your emotions.

We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.

We explore the pros and cons of early adopters. Learn why they’re such an attractive target for new products and services. But also, why it’s hard to keep them happy. Read this to learn the role of early adopters in your marketing plan.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
