Articles and guides which focus on the concept of connecting and connections. Connect usually refers to marketing activity, particularly in Customer Relationship Management.
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Why read this? : Launching a new D2C store challenges functions like sales, IT and supply chain. We share examples of typical barriers they put up. Learn the types of objections you’ll get, and how to
Why read this? : Brand values set out what your brand stands for. But how do you decide what they are? We go through how to start thinking about values. Plus learn from our examples of
Why read this? : We look at the direct-to-consumer (D2C) channel and the benefits you get from having an online store. Learn how it drives deeper customers connections. How it affect your commercial mix. And how