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connect

Articles and guides which focus on the concept of connecting and connections. Connect usually refers to marketing activity, particularly in Customer Relationship Management.

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3 D2C challenges and how to overcome them

Why read this? : Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. We share examples of typical barriers you run into. Learn the types of objections you’ll get, and how to handle

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The value of brand values

Why read this? : We explore how to define and use your brand values. Learn from our examples of brands that excel at bringing their values to life. Read this to learn the value of

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