confirmation bias

Articles and guides which refer to the idea of confirmation bias. This is when you overvalue data and results which validate an existing point of view.

With a focus on how it impacts on marketing, creative and e-Commerce activities.

Get in touch if you can’t find what you’re looking for …

Trash sign - illustration of person putting trash in a bin

Managing bias in market research

July 12, 2023

Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to

We are also on social.

Find us on Facebook, Instagram, Pinterest, Twitter and LinkedIn.