Managing bias in market research
March 28, 2023
Why read this? : Bias in market research makes your results less reliable. We share different ways it appears in each of the 3 types of research approach. Learn who and what causes it, and how
confirmation bias
Articles and guides which refer to the idea of confirmation bias. This is when you overvalue data and results which validate an existing point of view.
With a focus on how it impacts on marketing, creative and e-Commerce activities.
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