
Managing bias in market research
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to
Articles and guides which refer to the idea of confirmation bias. This is when you overvalue data and results which validate an existing point of view.
With a focus on how it impacts on marketing, creative and e-Commerce activities.
Get in touch if you can’t find what you’re looking for …
Why read this? : We look at different ways of managing bias in market research. Learn who and what causes it, and how to reduce its impact on different types of research. Read this to