Making sense of sensory appeal in creative work
July 6, 2026
We explore the role of sensory appeal in creative work. Learn why stirring the senses makes your creative stickier. Read this to learn how to make more sense of sensory appeal.
concrete
Articles and guides which focus on the concept of concrete when used in communications. Applies to tangible items rather than abstract concepts.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Need a sticky idea? Think success
July 3, 2026
We explore how to craft a sticky idea. Learn how the SUCCES creative thinking technique makes your idea more memorable. Read this to learn how to make your ideas stickier.
Three-Brains most popular lessons from 2023
September 4, 2026
We share our most popular lessons from 2023. Learn which of our marketing, creative and e-Commerce articles drove the most interest. Read this to kickstart your thinking about how to grow in 2024.
5 golden rules to improve the call to action
August 25, 2026
We explore how to improve your call to action’s impact. Learn 5 golden rules to make your call to action more compelling. Read this so customers know what you want them to do.
Lessons we’ve learned writing about marketing
June 23, 2026
We share key lessons you learn writing about marketing. Learn new ideas from topics like customer insights, brand strategy and activation. Read this to learn how writing about marketing sharpens your marketing thinking.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
