Articles and guides which focus on competitive strategy. With a focus on how to use it in marketing, creativity and e-Commerce.
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We explore how to start looking for e-Commerce insights. Learn the information sources and processes which got us through our first e-Commerce insights project. Read this to learn how to find and use e-Commerce insights.
We review 8 marketing mistakes from 3 example innovation projects. Learn from these how to avoid common errors. Read this to learn why some marketing projects go wrong.
You need a clear competitive strategy to succeed in e-Commerce. We explore what Porter’s cost leadership, differentiation and focus strategies mean for online selling, with examples of each approach. Read this to learn how to craft a clearer competitive strategy in e-Commerce.
We explore 4 areas that help you find your e-Commerce competitive advantage. Learn how analysing customer, brand, experience and learning helps you find your point of difference. Read this to learn how to craft a compelling e-Commerce competitive advantage.
We explore how building your e-Commerce knowledge helps you make faster and smarter decisions. Learn how lessons from our first store launch accelerated our next store launch. On your marks, get set, build your e-Commerce knowledge!
We explore why sales teams like price discounts and marketing teams don’t. Learn the finances of price promotion, and why context drives how you use them. Read this to learn how price discounts fit into your sales and marketing planning.
We look at why you need to take risks to build your competitive advantage. Learn why being audacious helps you go on the offensive in marketing. Read this to learn the thinking you need to build your competitive advantage.
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