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competition

Articles and guides which refer to the concept of competition. Includes how to identify competitors and how to use strategy to outthink them.

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Building an e-Commerce strategy example

Why read this? : We walk through the steps to build an e-Commerce strategy for an example pizza delivery business. Learn how an external analysis identifies opportunities, and how to plan internal capabilities. We then review

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Wooden scrabble tiles that spell the words Learn From Failure

Learn from your marketing mistakes

Why read this? : Marketing mistakes are inevitable. Even with the best of intentions, sometimes plans don’t work out. The key is to learn from them so you do better next time. We share lessons

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Be audacious for competitive advantage

Why read this? : We look at why taking risks helps you find a stronger competitive advantage. Learn why being audacious puts you ahead of competitors. We also examples with key lessons from the the offensive

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