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communication brief

Articles and guides which refer to the communication brief. This is a summary document with specific details on what’s expected on a communication project.

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How to give good copywriting feedback

Why read this? : We share ideas on when and how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to

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How to give great creative feedback

Why read this? : We look at the challenges you face when giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to

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