Articles and guides which refer to the communication brief. This is a summary document with specific details on what’s expected on a communication project.
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Why read this? : We share 5 key actions which help you drive traffic to an e-Commerce site. Follow these steps to pull in more high-potential customers to your store. Read this for ideas on
Why read this? : We share ideas on how to give better copywriting feedback. Learn how better copywriting supports your business objectives. Learn where it fits into the advertising process. And learn how to get
Why read this? : We look at the challenges of giving creative feedback to your agency. Learn how to balance business objectives and creative standards, while keeping the agency motivated. Read this to learn how
Why read this? : We explore how to get better at writing briefs. Learn why you need briefs. What’s in them. Who should write them. When to write them. And how long it should take.
Why read this? : We look at what happens when your media agency suggests a supplier’s media sales team pitch for your business. Learn when and why this happens, and how to prepare for the