Articles and guides which refer to the concept of commercial activities. These are activities related to changing measures on the financial profit and loss.
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We explore the ups and downs of building business ideas. Learn where most companies go wrong, and what to do instead. Read this to get better at building business ideas that mean business.
Launching direct-to-consumer (D2C) challenges functions like sales, IT and supply chain. Learn the objections you face and how to handle them. Read this for ideas and inspiration on overcoming D2C challenges.
We explore different ways to measure advertising impact. Learn the pros and cons of thinking short-term and long-term about advertising. Read this to learn more about advertising’s impact on sales and profits.
We explore 3 ways to be a better marketer. Learn how to communicate more clearly, be more commercial, and have more influence with non-marketers. Read this to learn quick and easy ways to be a better marketer.
We share the challenges of the direct to consumer business model. Learn how D2C’s financial drivers can freak out accountants. We share lessons and examples from our first direct to consumer business model. Read this to learn how to navigate the financial challenges of D2C.
We explore how having an online store benefits your business. Learn how it boosts connections, commercials and control of your online selling. Read this to learn how these online store benefits underpin your D2C business case.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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Our mission is to build better brands with brighter ideas.
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