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colour psychology

Articles that relate to colour psychology. How you can use psychological links to strengthen your brand identity and improve the impact of your brand activity.

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Woman standing in front of a river wearing a black round neck T-shirt with a This Mum Loves design

T-Shirt shop learnings part 2

Why read this? : We share more T-shirt shop learnings from our e-Commerce experiments. Learn how simplifying makes designs stronger. We also share design shortcuts, outsourcing options and our Facebook advertising experience. Read this to learn

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Three brains colour palette

How to pick a brand colour palette

Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose

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