Articles that relate to colour psychology. How you can use psychological links to strengthen your brand identity and improve the impact of your brand activity.
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Why read this? : We show how design psychology helps you understand how people experience designs. Knowing what goes on in their heads helps you create better, more impactful designs. We share 5 of the most
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Why read this? : You need creative thinking to come up with an idea for a T-shirt design. We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose