Where and when to use different colour systems
May 23, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to help make sure you’re
colour definition
Articles and guides which refer to the concept of colour definition. Used in graphic design to describe different systems and process to describe different colour types.
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Colour in design and what it means for marketing
February 16, 2023
Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to
Colour psychology in marketing – your choice of colour matters
February 21, 2023
Why read this? : We review the impact colour has on how customers perceive your brand. Learn the value of using colour psychology in marketing. We cover how colours are defined, and how they have
T-Shirt shop learnings part 2
February 13, 2023
Why read this? : We share more T-shirt shop learnings as we continue to experiment. Learn why simplifying is so important in the design process. We also share some design short-cuts and design outsourcing options. Plus,
Creative T-shirt thinking on colour, typography and composition
June 9, 2023
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Photo editing tech has never made you look so good
May 19, 2023
Why read this? : We look at the impact of photo editing in marketing and e-Commerce. Learn why there’s so many different opinions about it. We share examples of positive and negative uses of photo editing.
How to pick a brand colour palette
April 13, 2023
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose