Where and when to use different colour systems
September 7, 2023
Why read this? : We look at the 5 different colour systems used in marketing design projects. Learn how each works, and where and when you use them. Read this to make sure you use
colour definition
Articles and guides which refer to the concept of colour definition. Used in graphic design to describe different systems and process to describe different colour types.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
Read More »
Colour in design and what it means for marketing
October 24, 2023
Why read this? : We look at the role of colour in design, and what it means for marketing. Learn how colour applies to different stages of the brand choice funnel. Plus, how it boosts
Colour psychology in marketing – your choice of colour matters
October 20, 2023
Why read this? : We look at how you use colour psychology in marketing. Learn how colours influence the way customers perceive your brand because of the mental associations they carry. Read this to get
T-Shirt shop learnings part 2
October 11, 2023
Why read this? : We share more T-shirt shop learnings from our e-Commerce experiments. Learn how simplifying makes designs stronger. We also share design shortcuts, outsourcing options and our Facebook advertising experience. Read this to learn
Creative T-shirt thinking on colour, typography and composition
October 6, 2023
Why read this? : We share how we used different creative approaches in our T-shirt designs. Learn the role colour, typography and composition play in creative T-shirt design. Read this for examples of design theories
Photo editing tech has never made you look so good
September 7, 2023
Why read this? : We look at the impact of photo editing in marketing. Learn why there are so many different opinions about it. We share examples of positive and negative uses of photo editing.
How to pick a brand colour palette
August 4, 2023
Why read this? : We share our recent experience of putting together our brand colour palette. Learn why colour is such an important part of your brand identity. And learn why and how we chose