Finding your brand’s tone of voice
January 27, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Coca-Cola
Articles and guides which relate to the global soft drinkers producer Coca-Cola. With a focus on marketing and e-Commerce activity.
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Planning for great advertising campaign ideas
January 31, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
The role of packaging in growing your brand
January 27, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Find the best story types for your brand
January 30, 2023
Why read this? : You can tell your brand story better when you understand how different story types work. We share the 7 most common story types, and examples of brands who use them. Learn which
Customer feedback – listen up or lose out
January 30, 2023
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Christmas advertising tells us it’s already here
January 31, 2023
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
What makes for successful product page content?
January 31, 2023
Why read this? : We look at what’s involved in creating great product page content. Learn how to build on the basics of product name, information and images. We review examples of successful product pages in
The importance of market research
January 31, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas