Articles and guides which relate to the global soft drinkers producer Coca-Cola. With a focus on marketing and e-Commerce activity.
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Why read this? : We look at the role of packaging in growing your brand. Learn about its role in reinforcing your brand identity. Learn how it influences sales at the point of purchase. And
Why read this? : You can tell a better story about your brand when you understand how different story types work. We share the 7 most common story types with examples of brands that use
Why read this? : There’s a big difference between asking for customer feedback and doing something about it. We show how to gather customer feedback, and what you should be doing about it. Learn how
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
Why read this? : You need good product page content to drive online sales. We share what that looks like by reviewing how Coca-Cola appears in different online channels. Learn how to improve your product
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas