Finding your brand’s tone of voice
April 12, 2023
Why read this? : We look at how you create and use your brand’s tone of voice. Learn the key role it plays in your brand identity. We also share an example tone of voice, and
Coca-Cola
Articles and guides which relate to the global soft drinkers producer Coca-Cola. With a focus on marketing and e-Commerce activity.
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Planning for great advertising campaign ideas
May 19, 2023
Why read this? : We share the planning steps which go into great advertising campaign ideas. Learn when you need campaigns, and what makes them different. We also look at how you work with agencies on
The role of packaging in growing your brand
March 29, 2023
Why read this? : We review the role of packaging in growing your brand. Learn how it reinforces your brand identity, and influences customers before, during and after the point of sale. Read this to learn
Find the best story types for your brand
February 9, 2023
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit
Customer feedback – listen up or lose out
March 13, 2023
Why read this? : We look at why it’s important to not just ask for customer feedback, but also to act on it. Learn how to turn customer feedback into positive actions on your brand. Read
Christmas advertising tells us it’s already here
May 16, 2023
Why read this? : Many brands use Christmas advertising to drive their year-end sales. We look at this year’s examples from Coca-Cola, Myer and Pandora. We apply advertising evaluation criteria to show how clear, understandable,
What makes for successful product page content?
May 5, 2023
Why read this? : It’s important to get the basics of product page content right. But once you’ve done the product name, information and images, what’s next? We explore this by looking at product page
The importance of market research
May 17, 2023
Why read this? : We look at the importance of market research. Learn why understanding customer needs and wants means so much in marketing. And learn from our examples where market research fits into different areas