Brand awareness – what did you have in mind?
August 25, 2026
We explore how brand awareness works in customers’ brains. Learn how to tailor your marketing activity to target the right brain areas. Read this to build smarter brand awareness.
Coca-Cola
Articles and guides which relate to the global soft drinkers producer Coca-Cola. With a focus on marketing and e-Commerce activity.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Branding lessons from brilliant books about branding
August 12, 2026
We share branding lessons from 3 brilliant marketing books. Learn why brands must offer more than a functional benefit. Plus, what makes a brand charismatic and different. And the 6 key questions to answer over your brand’s lifetime. Read this to learn these brilliant branding lessons.
Reviewing product page examples for e-Commerce content ideas
August 13, 2026
We explore content ideas from 3 different e-Commerce product page examples. Learn the types of images and information other brands use to increase conversions. Read this to stimulate content ideas for your own product pages.
Finding your brand’s tone of voice
June 1, 2026
We look at how you create and craft your brand’s tone of voice. Learn from our case study how to bring tone of voice to life. Read this to learn how to find your brand’s tone of voice.
Planning for great advertising campaign ideas
August 7, 2026
We share the key planning steps behind great advertising campaign ideas. Learn the differences versus one-off adverts in how you create them with your agency. Read this to improve the way you create advertising campaign ideas.
The role of packaging in growing your brand
June 2, 2026
We explore the role of packaging in brand building. Learn how it influences customers before, during and after the sale. Read this to learn how to use packaging to grow your brand.
Find the best story types for your brand
July 15, 2026
We explore 7 popular story types with examples of brands that use them. Learn which story types work best for different types of brand challenges. Read this for ideas on how to tell a better brand story.
Customer feedback – listen up or lose out
July 7, 2026
We explore the value of asking for and acting on customer feedback. Learn how customer feedback strengthens your brand. Read this to learn how to listen to customers.
Christmas advertising tells us it’s already here
June 26, 2026
We explore this year’s Christmas advertising from Coca-Cola, Myer and Pandora. Learn from these examples of how to check that adverts are clear, understandable, relevant, impactful and unique. Read this for ideas about how to crack Christmas advertising.
What makes for successful product page content?
September 2, 2026
We explore how to improve the impact of your product page content. Learn from the examples we review in different online channels. Read this to learn how to create powerful product page content.
The importance of market research
July 1, 2026
We explore the importance of market research. Learn why understanding customer needs and wants matters so much. Plus, examples of how research shapes marketing activity. Read this to learn more about the importance of market research.
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Brands that consistently bring the brightest ideas to life build great creative habits and processes.
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10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
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