Beware of the idea killer
August 10, 2026
We look at how to spot an idea killer. Learn 10 common giveaways and how to respond to them. Read this to learn how to protect your ideas against idea killers.
coasters
Articles and guides which refer to the idea of coasters, people in a business who avoid conflict and debate, and try to keep their head down.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How culture drives breakthrough ideas
August 20, 2026
We explore how your culture can create breakthrough ideas. Learn how to encourage thinking that drives bolder, boundary-pushing innovation. Read this for ideas on creating better and bolder breakthrough ideas.
Easy creative ideas for any business
June 3, 2026
We explore how the fun of creativity delivers serious business benefits. Learn 3 easy creative ideas that will help get your creative juices flowing. Read this for easy ways to start thinking more creatively.
Creative problem-solving? Here’s an idea
June 19, 2026
We share quick and easy ideas to improve your creative problem-solving. Learn about positive problem framing. The value of asking “why” to diagnose problems. And how to avoid killing ideas too early. Read this to improve your creative problem-solving.
How to be a more creative company
July 1, 2026
We explore the people side of business creativity. Learn how to encourage creators and deal with critics and coasters. Read this for ideas on how to be a more creative company.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
Get in touch to discover how we can help you create, craft and commercialise better ideas.
