Where and when to use different colour systems
June 2, 2026
We explore the 5 colour systems used in design. Learn how each works, and where and when you use them in marketing. Read this to make sure you use the right colour systems.
CMYK
Articles and guides which relate to CMYK. A colour scheme used when physically printing items which covers the degree of Cyan, Magenta, Yellow and Black.
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Colour in design and what it means for marketing
July 13, 2026
We explore how using colour in design impacts marketing. Learn how colour influences the brand choice funnel, and your brand identity and values. Read this for ideas on using colour in design to boost your marketing impact.
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