CMYK

Articles and guides which relate to CMYK. A colour scheme used when physically printing items which covers the degree of Cyan, Magenta, Yellow and Black.

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Where and when to use different colour systems

January 27, 2023

Why read this? : We look at where and when you use different colour systems in marketing. Learn how each system works, and the types of marketing situations where you use them. Read this to learn

Colour in design and what it means for marketing

February 16, 2023

Why read this? : We look at the role of colour in design, and what means for marketing. For example, learn how to use colour at different stages of the brand choice funnel. Learn how to

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