How to get past a fear of creativity
August 2, 2023
Why read this? : We look at why many people have a fear of creativity, and how that inhibits new ideas. Learn how to work with this, and why fear isn’t always a bad thing. We
Clayton Christensen
Articles and guides which reference the author Clayton Christsen, most well-known for his book on innovation, The Innovator’s Dilemma.
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Using the Ansoff matrix for innovation planning
June 7, 2023
Why read this? : The Ansoff matrix shows there’s 4 different ways to grow your business. Learn the pros and cons of each, with real-life examples. We also share a case study where a business
Be a challenger brand in 2022
August 15, 2023
Why read this? : We look at what it means to be a challenger brand. Learn how to set yourself apart from the market leader. We share examples of brands which do this well, and
Marketing evolution versus marketing revolution
September 25, 2023
Why read this? : We explore a big marketing innovation dilemma. Do you follow a marketing evolution approach to get safer but slower and smaller ideas? Or a marketing revolution approach for bigger, bolder but