How to take on the market leader and win
September 14, 2026
We explore how to take on the market leader and win. Learn why smartness always beats size in the long run. Read this for ideas on challenging the big players in your market.
Clayton Christensen
Articles and guides which reference the author Clayton Christsen, most well-known for his book on innovation, The Innovator’s Dilemma.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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How to get past a fear of creativity
September 11, 2026
We explore how a fear of creativity inhibits new ideas. Learn ways to deal with this, and why fear isn’t always a bad thing. We show why the right level of fear helps drive action. Read this to learn how to get past a fear of creativity.
Using the Ansoff matrix for innovation planning
June 15, 2026
We explore how to use the Ansoff Matrix to plan for innovation growth. Learn the pros and cons of each of its 4 options, plus real-life examples and a worked case study. Read this to learn how to use the Ansoff matrix to plan innovation.
Be a challenger brand starting now
October 7, 2026
We explore what it takes to be a challenger brand. Learn why this approach works from our examples of brands which do it brilliantly. Read this to learn how to be a harder-hitting challenger brand.
Marketing evolution versus marketing revolution
June 26, 2026
We explore a common marketing innovation dilemma. Follow a marketing evolution approach for safer, but slower and smaller ideas? Or a more revolutionary approach for bigger, bolder, but riskier ideas? Read this to explore the difference between marketing evolution and revolution.
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