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chunking

Articles and guides which refer to chunking. This is a design principle where a large amount of information is made easier to review and remember by breaking it down into smaller chunks.

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Three-Brains logo on brand design background

Why brands matter

Why read this? : We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of

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Two post it notes - one with a light bulb sketch and one with 5Ws - why? what? who? where? when?

The 5Ws of idea generation

Why read this? : We look at different questions you can ask to improve your idea generation process. Learn how asking why, what, who, where and when helps you come up with better ideas. Read

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Amazon Japan cardboard boxes arranged to look like a small person walking

Why selling with Amazon is a challenge

Why read this? : We share why selling with Amazon can be a challenge. Learn how their customer obsession makes them push their suppliers really hard. How their shopping experience isn’t all it’s cracked up

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