How to craft a more memorable brand
August 26, 2026
We explore how brands benefit from better understanding of how memory works. Learn how to make your brand stick in customers’ heads. Read this to learn how to craft a more memorable brand.
chunking
Articles and guides which refer to chunking. This is a design principle where a large amount of information is made easier to review and remember by breaking it down into smaller chunks.
Get in touch with your questions or ideas if you can’t find what you’re looking for in the search results.
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Why brands matter
August 12, 2026
We explore why brands matter. Learn from our examples how branding helps you charge more, get more space and connect better with customers. Read this to learn the long-term benefits of building brilliant brands.
The 5Ws of idea generation
August 20, 2026
We explore how asking the 5W questions improves your idea generation process. Learn how why, what, who, where and when helps you create more and better ideas. Read this to learn the 5Ws of idea generation.
5 design psychology tips for easier processing and remembering
June 23, 2026
We show how design psychology helps you understand how people process and remember designs. Learn 5 common design psychology principles that improve your designs’ impact. Read this to learn how to create more accessible and memorable designs.
Brand essence and your brand identity
August 3, 2026
We explore the essentials of brand essence. Learn its definition, and why it matters so much. We share the 5 criteria behind great essences and look at good and bad examples. Read this to learn how to build a better brand essence.
Is online grocery shopping meeting the Covid-19 challenge?
August 3, 2026
We look at how online grocery shopping is coping with Covid-19. Follow our online store audits to learn how Coles, Woolworths, Aldi, IGA and Amazon are supporting their customers. Read this to learn how online grocery shopping is handling the pandemic challenges.
Why selling with Amazon is a challenge
June 19, 2026
We explore why selling with Amazon is a challenge. Learn how their customer obsession impacts suppliers. How their shopping experience isn’t all it’s cracked up to be. And how tough their business approach is. Read this to prepare for the challenges of selling with Amazon.
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Check the brightness of your brand's creative habits
Brands that consistently bring the brightest ideas to life build great creative habits and processes.
Check how bright your brand’s creative habits are with our free Creative habits and ideas Quotient (ChiQ) test.
10 questions to learn whether your brand’s ideas are more likely to be “no” or more likely to be “woah”.
Take the test to find out more.
Three-Brains - Ideas that mean business
Our mission is to build better brands with brighter ideas.
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