Articles and guides which reference the author Christopher Booker, most well-known for his book on storytelling, The Seven Basic Plots.
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Why read this? : We show how storytelling helps improve the way you communicate market research results. Learn how to tell a more compelling story with your research using story types and structure. Read this to
Why read this? : Understanding different story types helps you tell your brand story better. We share the 7 most common story types, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at the value of storytelling in advertising and marketing. Great stories draw customers in, and make your brand more engaging and enduring. Learn how that works with our example stories