Articles and guides which reference the author Christopher Booker, most well-known for his book on storytelling, The Seven Basic Plots.
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Why read this? : We look at how storytelling works in market research. Learn how tools like story types and structure help you tell a more compelling research story. Read this for ideas on mastering the
Why read this? : Understanding different story types helps you tell a stronger brand story. We share the 7 most common ones, and examples of brands who use them. Learn which story types best fit
Why read this? : We look at the value of storytelling in marketing. Great stories draw customers in and make your brand more engaging and memorable. Learn how from our example stories taken from categories