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Christopher Booker

Articles and guides which reference the author Christopher Booker, most well-known for his book on storytelling, The Seven Basic Plots.

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A stag lying down in a field looking directly at the camera

Remember the value of storytelling

Why read this? : We explore the value of storytelling. Great stories draw customers in and bring your brand to life. Learn how from our example stories taken from categories like whisky, TV and travel.

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